At some stage in your YouTube usage you will get the option from youtube to monetize your videos with adverts and earn money from them. But is it worth it?
I asked a few video camera cyclists who monetize their videos if they could give me some information that will allow me to analyse the usage of adverts and if it is worth it. Looking into subscribers, views, earnings and subscriber net change. All information was taken from the month of June, people who supplied information will be kept anonymous along with the data they submitted.
Do they affect subscriber and view counts?
Unfortunately we are unable to determine the most important thing, does advert usage affect your subscriber and view count? More subscribers generally equals more views, more opportunities for the video to be shared with others and more chances of your adverts being clicked.
On average the users surveyed had a subscriber growth of 7% over a single month. With most of them having a subscriber growth between 8-10%, this seems like a reasonable growth rate for a monthly period.
Types of Adverts
There are two types of adverts, Display advert (either as an overlay on the video or takes up a space next to the video on the right) and In-Stream (adverts which play before the video starts and can be skipped after x amount of seconds).
In general the In-Stream adverts pay out more but the downside is they turn more people away, they see the advert and just leave if they are not that interested in your content.
Views per dollar
By looking at the estimated earnings for the month of June and the total video views, we can work out how many views you need to earn a dollar. With a combined total of just over 245,000 views and just shy of $200 earnt. We get a figure just above 1,200 views per dollar. Take out the erroneous data which some users had due to fluctuations in how much adverts where worth for their videos, and we get a figure nearer to 1,000 views per dollar. This seems to be about the normal figure you can expect to get.
Note that this views per dollar calculation is a vague estimate, adverts are worth different amounts and you are only paid for the advert if the user watches all of it (trueview only) or if they click on the advert.
When to start
It is important to judge when you start using adverts. My advice would be to build a good strong subscriber base and generate lots of views. Without the views anything you earn will be minimal. For example the best views for $1 was just under 500 but this came from a user that was not generating many views and as such they didn’t get much.
Most of the money you make will come from older videos which are generating views, these videos attract the viewers that are more likely to click on the advert. By putting adverts on only the videos which generate you regular views, then you will not annoy your subscribers with each upload.
An idea is to make a video which might specifically generate views, comments, likes and shares. For example this video, which targets popular videos about fixed gear bikes. This video appears in the related videos and generates views from that.
What to do with the money?
Well I can safely say the money isn’t anything life changing, some youtubers have been able to make a living out of adverts on the videos they make, I’m afraid that cyclists are not anywhere near generating that sort of revenue.
Personally I like to put the money I get from the videos back into the cycling projects I run. Paying for domain names, web hosting, electronic equipment needed to make the videos and getting products for reviews.
Making videos just for the sake of making videos
I mentioned before that a good way to generate revenue is to create a specific video which is targeted at bringing in large audience numbers, getting people to comment, share or like the video. However it needs to be the right content, if you regularly upload videos which are of no particular interest, then you will drive away your audience and see a loss in subscribers, views and revenue.
It’s possible to make a small amount of money from adverts, nothing life changing. However doing so can affect your subscriber base and ultimately your views which in turn reduces the amount you will earn. It can be hit and miss, so you will need to analyse how it is performing for you.